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Free WhatsApp business message templates

WhatsApp message templates for business

Pick a ready-made WhatsApp message for order confirmations, shipping updates, appointment and payment reminders, abandoned carts, offers, feedback or out-of-hours replies. Fill in the details, preview it in a WhatsApp-style chat, then copy the message or open it straight in WhatsApp.

Template

Meta category: Marketing (only send to customers who opted in)

Leave empty to let people pick who to send the message to.

Customer

Message preview

Hi {{1}} πŸ‘‹ Welcome to {{2}}! Thanks for reaching out. Reply here any time with questions β€” we usually answer within {{3}}.
draft

125 / 1024 characters (WhatsApp Business template body limit)

Open in WhatsApp

This creates a draft. It doesn't send messages or submit templates to Meta for approval.

Free, no sign-up. Generated in your browser; nothing you type is sent to MyChatWrap.

What are WhatsApp message templates?

On the WhatsApp Business Platform (API), a message template is a pre-approved message with numbered placeholders such as {{1}} for the customer's name. Businesses must use approved templates to message customers outside the 24-hour customer-service window. In the WhatsApp Business app, templates are simply saved quick replies. The templates here work for both: copy the filled-in text for everyday use, or copy the version with {{placeholders}} as a starting draft to submit to Meta for approval.

Business-ready templates, filled in for you

9 common templates

Welcome, order, shipping, appointment, payment, abandoned cart, promo, feedback and away messages.

Fill-in variables

Each {{1}}-style placeholder gets its own labelled field with an example.

WhatsApp-style preview

See line breaks, emoji and *bold* formatting as customers will.

Two copy formats

Copy the filled message, or the {{placeholder}} version for the Business API.

Meta category hints

Each template is marked Marketing or Utility, the two categories Meta prices differently.

Custom templates

Write your own message with placeholders and preview it the same way.

How to use a WhatsApp message template

  1. 1. Choose a template

    Select the situation, or write a custom message.

  2. 2. Fill in the details

    Type the customer name, order number, dates and links.

  3. 3. Copy or open in WhatsApp

    Copy the text, save it as a quick reply, or open it in a chat.

Business app vs Business API templates

In the free WhatsApp Business app, save a template as a quick reply (Business tools β†’ Quick replies) and insert it with a shortcut like /order. You fill in the details yourself before sending.

On the WhatsApp Business Platform, templates must be submitted to Meta with {{1}}, {{2}} placeholders and approved before use, and messages outside the 24-hour service window must use one. The 'Copy with {{placeholders}}' button gives you a draft in that format; approval and sending happen in your API provider.

Marketing vs utility templates

Meta classifies templates by purpose. Utility templates confirm or update something the customer started, like orders, shipping, appointments and payments. Marketing templates promote something, like offers, abandoned carts and newsletters, and should only go to customers who opted in.

If a utility template contains promotional wording, Meta may reclassify it as marketing, which changes its price. Keep transactional messages strictly transactional.

Tips for templates that get approved and answered

A few rules of thumb:

  • Don't start or end the message with a placeholder; Meta rejects those
  • Number placeholders in order: {{1}}, {{2}}, {{3}}
  • Keep the body under 1,024 characters
  • Say who you are and why you're messaging in the first line
  • Give an easy next step: a link, YES/NO reply or a number to rate
  • Include an opt-out line in marketing messages

What this tool does

  • Provides 9 editable business message templates
  • Fills placeholders and previews WhatsApp formatting
  • Copies filled text or {{placeholder}} drafts
  • Opens the finished message in WhatsApp

What it can't do

  • Send messages or bulk broadcasts
  • Submit templates to Meta or guarantee approval
  • Replace your API provider's template manager

Generated privately in your browser

Everything on this page is generated in your browser. The number, message and settings you type are not sent to MyChatWrap or stored anywhere. The only thing that leaves your device is whatever you choose to copy, download or publish yourself.

WhatsApp template questions

Already chatting with customers on WhatsApp?

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