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Digital Marketing Manager
Own how people discover MyChatWrap.
Stuttgart, Germany — hybrid (2–3 days/week in office)Full-time / Working student (Werkstudent)Growth
We grow through content, SEO, and product-led sharing — not paid ads (yet). You'll own acquisition: the SEO programme (we rank for "whatsapp chat analyzer", "whatsapp pdf" and more), the content calendar, lifecycle email, and the experiments that turn a visitor into someone who exports a chat and shares the result.
What you'll do
- Own organic growth: keyword strategy, on-page SEO, and a content calendar that targets real search demand across our languages.
- Run the acquisition funnel — landing pages, messaging, and conversion experiments — with the Data Analyst.
- Manage lifecycle and transactional email (Brevo): onboarding, re-engagement, announcements.
- Build the social and community presence where our users already are.
- Report on channel performance weekly and reallocate effort to what works.
What we're looking for
- 3+ years in growth or digital marketing for a consumer product or app, with results you can point to.
- Hands-on SEO — you've planned and executed a programme, not just read about it.
- Strong writer in English; able to brief and edit content across formats.
- Analytical — comfortable in GA4 / Search Console and reasoning about funnels.
- English at C1+.
Nice to have
- Multilingual SEO / localisation experience (we ship 8 languages).
- Lifecycle-email and marketing-automation experience.
- Basic HTML/Markdown; comfortable editing landing-page copy in a codebase.
- German — useful for the DACH market we're closest to.
Languages
English at C1 or above is required. German is a strong plus.
Working student
As a working student: ~16–20 h/week, owning content production and one channel (e.g. SEO briefs or the email calendar) end to end.